A 2017 survey by the National Association of Realtors revealed that 95% of all homebuyers utilized the internet to search for a new home, and as reported by 89% of homebuyers, the most significant factor dictating a buyer’s opinion of a home (and whether to schedule a visit) is the online imagery contained within a listing. Our reliance upon digital media in this age is clear, as 58% of all homebuyers found their home using a mobile device.
INVEST IN YOUR LISTING’S FIRST IMPRESSION
First impressions are everything, and in the digital age, your listing’s first impression will most assuredly be online (and not when your potential buyer arrives for a tour). Our goal at Turn-Key Productions is to provide your listing with breathtaking professional photographs and video that will provide the attention and appeal that your home deserves. Over the past decade, consumer shopping has largely shifted online, and home shopping is no different. Gone are the days of driving around the neighborhood and searching for those “For Sale” signs posted in the yard. Today, almost all home sales (90%, based upon the most recent statistics) begin with an online viewing. Notably, research has shown that the average homebuyer spends approximately eighty (80) seconds reviewing a listing; on average, a prospective buyer decides within the first six (6) pictures whether to closely review the listing or move on to another prospect. Even more significant, a 2017 survey by the National Association of Realtors found that listings with professional photographs sold at an average of 1.8% higher than those without. As an example, using the same results from this survey on a $400,000 listing, that would be an increase in sales price of more than $7,200. Turn-Key Productions offers professional photography and video to capture your audience’s attention and give your viewer a true sense of the atmosphere and charm of your listing. At Turn-Key Productions we understand that every viewer is a potential buyer, and we strive to assist you in making a lasting first impression with all viewers.
“Not only did our photos come out amazing, the customer service was TOP NOTCH!”
Benefits of Professional photography & video
Make a great first impression! Statistics show that a prospective buyer will decide whether to “pass” on a listing within the first (6) photographs.
Sell your home faster! A Redfin, Inc., study found that homes priced between $200-700K with professional online listing photography sold, on average, 17.5 days faster.
Maximize your earning potential! A 2017 survey by the National Association of Realtors found that listings with professional photographs sold at an average of 1.8% higher than those without.
Allows you to utilize social media marketing to increase your listing’s exposure.
Saves you time (and, therefore, money)! As a realtor, while you are out showing other properties or helping your listing client find a new home to move into, you can rest assured that we are composing, shooting, and editing high-quality content for your MLS listing. As a homeowner looking for a new renter or trying to move, you know that time equals money! The sooner you can provide appealing content for your listing, the more likely you are to find a new renter or buyer in a shorter period of time.
By hiring Turn-Key Productions to develop content for your listing, you are guaranteed to receive our undivided focus, attention to detail, and a timely finished produced of the highest quality.